Premium Revisited
After 3 month trial of a our new premium plan we have come to realize that we were not offering enough to justify the price and more importantly it was not helping us grow your sales. Today we are pleased to announce the changes below, not least a new price of $9.99.
Holiday 2017
- Reduction in Premium Fee from $49.99 to $9.99. We do not believe the last 3 months has demonstrated value and would prefer to see a more active base and grow sales through Premium Membership.
- Premium User Self Directed Promotions – Premium users are invited to submit a marketing plan from Thanks Giving until Christmas Eve, we will support that plan with custom discounts and in any other way we can. This will be an individual negotiation process.
- Premium Users get access to a discount schedule which will include a generic 10% off coupon through the holiday period.
2018 and Beyond
- Develop an Advisory Board of 6 users – A group of current drop shippers, chosen by invite, who sell on a wide variety of channels including , Shopify, eBay, Amazon and Amazon FBA. The goal being to help us formulate success strategies and develop support programs.
- Success Video Series – Release a piece of content at least once every 2 weeks focusing on growing sales and technical tips.
- Focus on supporting Premium Users – both in terms of sales and technology support.
- Other Platforms other than Shopify – Evaluate the complexity of developing feeds for other web platforms outside of Shopify.
Become a Premium Member Today! Get 14 Days FREE
A Content Driven Approach to Making Sales
As we head into the new year and have a full year under our belt at Drop Shipping by Global Crafts we realized that the vast majority of our drop ship clients take a similar approach. Almost universally they run a web site with our full line of products and the more successful ones tend to push the products to marketplaces such as eBay and Amazon. Today I want to suggest an alternative approach that revolves around niche markets and content. 5 Tips to Boost your Shopify Sales
Most of us would love to increase our online sales, but very few of us have a lot of time to spare. I wanted to share 5 of the most common things that are overlooked that can boost your sales without becoming a full time job.
Tip #1 If you can't find it you can't buy it
The most common problems we see on Shopify stores is the navigation and search. If your customers can't find the products they can't buy them. Navigation often sucks on Shopify sites because free themes are not great.
Making Google Work for you?
A great question was asked on our Facebook Group https://www.facebook.com/groups/FTDropShipping/ that has prompted me to write this short piece. The first question you might ask is why not just post it to the FB Group. Well its an important topic that once indexed by google may get some traffic to this site. Basic rule is that Blog content lives longer and is more valuable than a FB post for SEO purposes, use your blog as your central repository and you will get more organic Google Traffic.
The second piece of the puzzle is Search Engine Optimization (SEO) - we have already written a piece about Adding SEO Data to Collections and Products
The crux of the question was how do I make Google Adwords work and not cost a fortune for little in results. In other words how to get a better ROI. I can't say I practice what I preach here, it takes time and we all get lazy but here goes:
- Promote a targeted long keyword rather than a generic keyword. In other words don't go after Gifts or even Handmade Gifts, go after Handmade World Instruments and set the match as exact, so Google only sends you that specific traffic. Its gets less traffic and there is less competition. You will get cheaper clicks, that are more meaningful. Yes fewer but more likely to convert.
- Don't send that traffic to your home page, send it to the World Instrument Category, if you don't have one build one, and do the SEO on that Collection or Category at the same time. That way the user who clicks the Google Ad gets to a relevant page without having to work to find what they were interested in.
So rather than setup one ad for your entire site and use generic terms, setup one for each category or even specific ads for your most popular products. One word of caution be careful about using trademarked brand names for example you can't buy google ads for "Global Crafts" its trademarked. But do buy ads for Handmade Kalimba Africa, Handmade Finger Piano, Soapstone Family Kenya etc..
Its a lot of work which is why we don't always practice what we preach.
In a recent Adwords campaign we setup a group targeting Felt Birdhouses - we spent $1.50 this week to get 4 clicks - 2 of them converted and both spent well over $100 each. The screen shot shows the most recent $200 order from Google to a specific collection. That is an extreme example, but point made.
List of Fair Trade Drop Shippers
Obviously we hope you add as many of our products as possible. But we also understand that you may want to add products from other wholesalers who drop ship.
Within the Fair Trade space these companies also offer drop shipping. Please contact the individual companies about terms, pricing and fee structures.
You can find more Drop Shippers on Germinate.com drop shipping directory. Germinate.com can also setup your Global Crafts Drop Shipping Site for you.
Adding SEO Data to Collections and Products
By now you are probably getting barraged with emails saying your site isn’t optimized for search engines and you need help with your Search Engine Optimization (SEO). While you could pay someone to optimize your site to try to hit the sweet spot of Google’s search engine rankings, there are several changes you can make to your site through the Shopify admin panel, that will boost your search rankings organically.
