A Content Driven Approach to Making Sales

Posted on December 25, 2016 by Kevin Ward | 2 comments

selling Product through ContentAs we head into the new year and have a full year under our belt at Drop Shipping by Global Crafts we realized that the vast majority of our drop ship clients take a similar approach. Almost universally they run a web site with our full line of products and the more successful ones tend to push the products to marketplaces such as eBay and Amazon.  Today I want to suggest an alternative approach that revolves around niche markets and content. 

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5 Tips to Boost your Shopify Sales

Posted on December 23, 2015 by Kevin Ward | 1 comment

Most of us would love to increase our online sales, but very few of us have a lot of time to spare. I wanted to share 5 of the most common things that are overlooked that can boost your sales without becoming a full time job.

Tip #1 If you can't find it you can't buy it

The most common problems we see on Shopify stores is the navigation and search. If your customers can't find the products they can't buy them. Navigation often sucks on Shopify sites because free themes are not great.

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Making Google Work for you?

Posted on December 13, 2015 by Kevin Ward | 0 comments

A great question was asked on our  Facebook Group https://www.facebook.com/groups/FTDropShipping/  that has prompted me to write this short piece.  The first question you might ask is why not just post it to the FB Group. Well its an important topic that once indexed by google may get some traffic to this site. Basic rule is that Blog content lives longer and is more valuable than a FB post for SEO purposes, use your blog as your central repository and you will get more organic Google Traffic.

The second piece of the puzzle is Search Engine Optimization (SEO) - we have already written a piece about Adding SEO Data to Collections and Products

The crux of the question was how do I make Google Adwords work and not cost a fortune for little in results. In other words how to get a better ROI. I can't say I practice what I preach here, it takes time and we all get lazy but here goes:

  1. Promote a targeted long keyword rather than a generic keyword. In other words don't go after Gifts or even Handmade Gifts, go after Handmade World Instruments and set the match as exact, so Google only sends you that specific traffic. Its gets less traffic and there is less competition. You will get cheaper clicks, that are more meaningful. Yes fewer but more likely to convert.
  2. Don't send that traffic to your home page, send it to the World Instrument Category, if you don't have one build one, and do the SEO on that Collection or Category at the same time. That way the user who clicks the Google Ad gets to a relevant page without having to work to find what they were interested in.

So rather than setup one ad for your entire site and use generic terms, setup one for each category or even specific ads for your most popular products. One word of caution be careful about using trademarked brand names for example you can't buy google ads for "Global Crafts" its trademarked. But do buy ads for Handmade Kalimba Africa, Handmade Finger Piano, Soapstone Family Kenya etc..

Its a lot of work which is why we don't always practice what we preach.

In a recent Adwords campaign we setup a group targeting Felt Birdhouses - we spent $1.50 this week to get 4 clicks - 2 of them converted and both spent well over $100 each. The screen shot shows the most recent $200 order from Google to a specific collection. That is an extreme example, but point made.

 Google Adwords ROI

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List of Fair Trade Drop Shippers

Posted on November 21, 2015 by Kevin Ward | 0 comments

Obviously we hope you add as many of our products as possible. But we also understand that you may want to add products from other wholesalers who drop ship.

Within the Fair Trade space these companies also offer drop shipping. Please contact the individual companies about terms, pricing and fee structures.

One World Projects

Passion Lilie 

Hammock Boutique


A Fair Trade World

Swahili African Modern

Blossom Inspirations

Harkiss Designs

Jubilee Traders


Friends of Tilonia

Quilling Card

Sustainable Threads

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Adding SEO Data to Collections and Products

Posted on November 19, 2015 by Renice Jones | 0 comments

By now you are probably getting barraged with emails saying your site isn’t optimized for search engines and you need help with your Search Engine Optimization (SEO).  While you could pay someone to optimize your site to try to hit the sweet spot of Google’s search engine rankings, there are several changes you can make to your site through  the Shopify admin panel, that will boost your search rankings organically.

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Creating Discount Codes on Shopify

Posted on November 12, 2015 by Renice Jones | 0 comments

One of the best ways to get the attention of potential buyers is to offer them something.  Personally, I’m a sucker for percentage discounts or free shipping but I love when I get an email or a postcard with a dollar amount discount.  A discount offer gives you a reason to contact your customers and build customer loyalty.

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Yes we Drop Ship for eBay, Amazon and other marketplaces

Posted on November 11, 2015 by Kevin Ward | 0 comments

We often get asked, "Can I sell your products on eBay or Amazon?" The simple answer is yes.

The larger question is will you make money and how do you make sure you don't sell something we don't have. I am going to assume that you have your own website with our products on it and that you are either using the Shopify inventory sync or you are uploading our file every day. Thus your store is in sync with us and we are 99% certain not to oversell. That great but how do you keep your eBay or Amazon store in sync with your store? There is the expensive but robust way and the low-cost do-it-yourself way.

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