Most of us would love to increase our online sales, but very few of us have a lot of time to spare. I wanted to share 5 of the most common things that are overlooked that can boost your sales without becoming a full time job.
The most common problems we see on Shopify stores is the navigation and search. If your customers can't find the products they can't buy them. Navigation often sucks on Shopify sites because free themes are not great.
A great question was asked on our Facebook Group https://www.facebook.com/groups/FTDropShipping/ that has prompted me to write this short piece. The first question you might ask is why not just post it to the FB Group. Well its an important topic that once indexed by google may get some traffic to this site. Basic rule is that Blog content lives longer and is more valuable than a FB post for SEO purposes, use your blog as your central repository and you will get more organic Google Traffic.
The second piece of the puzzle is Search Engine Optimization (SEO) - we have already written a piece about Adding SEO Data to Collections and Products
The crux of the question was how do I make Google Adwords work and not cost a fortune for little in results. In other words how to get a better ROI. I can't say I practice what I preach here, it takes time and we all get lazy but here goes:
So rather than setup one ad for your entire site and use generic terms, setup one for each category or even specific ads for your most popular products. One word of caution be careful about using trademarked brand names for example you can't buy google ads for "Global Crafts" its trademarked. But do buy ads for Handmade Kalimba Africa, Handmade Finger Piano, Soapstone Family Kenya etc..
Its a lot of work which is why we don't always practice what we preach.
In a recent Adwords campaign we setup a group targeting Felt Birdhouses - we spent $1.50 this week to get 4 clicks - 2 of them converted and both spent well over $100 each. The screen shot shows the most recent $200 order from Google to a specific collection. That is an extreme example, but point made.
Obviously we hope you add as many of our products as possible. But we also understand that you may want to add products from other wholesalers who drop ship.
Within the Fair Trade space these companies also offer drop shipping. Please contact the individual companies about terms, pricing and fee structures.
By now you are probably getting barraged with emails saying your site isn’t optimized for search engines and you need help with your Search Engine Optimization (SEO). While you could pay someone to optimize your site to try to hit the sweet spot of Google’s search engine rankings, there are several changes you can make to your site through the Shopify admin panel, that will boost your search rankings organically.
We often get asked, "Can I sell your products on eBay or Amazon?" The simple answer is yes.
The larger question is will you make money and how do you make sure you don't sell something we don't have. I am going to assume that you have your own website with our products on it and that you are either using the Shopify inventory sync or you are uploading our file every day. Thus your store is in sync with us and we are 99% certain not to oversell. That great but how do you keep your eBay or Amazon store in sync with your store? There is the expensive but robust way and the low-cost do-it-yourself way.